What are we here for?

Primarily, as with most businesses, our aim is to make enough money to support the needs of our families and the employees that depend on us  :)

Our specific purpose, however, can be summed up in the following text that appears on our current placemat, namely: to keep you alert and awake with good coffee and delicious food, and to provide a delightful place where you can share time and laughter with family members and friends.

New wine for new wineskins

Take an unused sales office, add a dream shared by six friends, mix with equal parts perseverance, prayer, and resourcefulness, and what do you get?

You get a haven of rest for weary travelers that started life as the sales office for the Urdaneta Villas Townhomes.

After several weeks of renovation and preparation, six friends transformed it into La Pia Taza Cafe, a tranquil coffee shop just a stone's throw from the welcome arch of Urdaneta City, Pangasinan. You get a cozy meeting place for Urdaneta City residents, and a hot new dining establishment for motorists passing through on their way farther north.