New wine for new wineskins

Take an unused sales office, add a dream shared by six friends, mix with equal parts perseverance, prayer, and resourcefulness, and what do you get?

You get a haven of rest for weary travelers that started life as the sales office for the Urdaneta Villas Townhomes.

After several weeks of renovation and preparation, six friends transformed it into La Pia Taza Cafe, a tranquil coffee shop just a stone's throw from the welcome arch of Urdaneta City, Pangasinan. You get a cozy meeting place for Urdaneta City residents, and a hot new dining establishment for motorists passing through on their way farther north.